Living it Loving it Ltd Expands Into New Markets and Launches Mind Sports (International)

Living it Loving it Ltd., announces its global expansion plans for 2013 and the formation of Mind Sports (International) Ltd.

Recognized for its inclusive approach to managing and producing live events, tours and bespoke festivals for the world's leading organizations and gaming corporations, Living it Loving it has quickly established itself as the "go-to" consultancy for companies looking to bridge-the-gap between the online and land-based environment.

The company opened its Las Vegas offices in November 2011, and is planning to double its size over the next 12 months, recruiting more US-based industry professionals in a bid to build further upon its recently agreed US and South American contracts.

"Our goal is to connect online gaming networks and land-based casinos in a way that brings value to all parties, especially players and customers whom are looking for engaging experiences and the best live events across the world of gaming and mind sports," commented Dave Brannan, Managing Director, Living it Loving it Ltd.

The company has recently agreed to tap into the South American market, with plans to establish a series of new poker events as well as introducing existing high profile tours to the continent in early 2013. Further details on the agreements will be announced this summer with preliminary schedules being released shortly thereafter.

Outside of the world of poker, Living it Loving it Ltd. has taken yet another pioneering step forward, announcing the formation of Mind Sports (International) Ltd. Commencing today, the company will operate under the Living it Loving it group umbrella, embracing and bringing together the world's most popular mind games in order to deliver even more entertainment and tournament competition to live events and festivals around the world.

"Mind Sports have become increasingly popular thanks to the popularity and demand for mobile and social gaming," explains Brannan. "We view poker as one of the core mind sports alongside traditional games such as bridge, backgammon and chess. Our aim is to integrate these skill-based mind sports, creating the world's biggest independent festivals following the launch of the inaugural Prague Mind Sports Festival taking place at the end of the year."

Living it Loving it Ltd. pioneered the highly successful poker festival format having listened to players needs and staying true to its independent positioning. The company has succeeded in bringing competing brands together, creating non-conflicting festival schedules that benefit online networks, land-based venues, existing tours and most importantly the players.  

The hugely successful Prague Poker Festival in 2011 exceeded all expectation and its repeat, along with the launch and integration of the new Prague Mind Sports Festival is highly anticipated by online sites, tours and players alike.

Taking place at King's Casino and the 5-Star Corinthia Hotel, and running from November 26 - December 16, 2012, the Prague Poker Festival is poised to be bigger and better than ever before, and will feature yet another exciting WPT Prague event plus others. Player numbers are currently being forecasted to be in excess of 3,000 -- surpassing last years' record-breaking 2,600 attendance.

The integration of the first Prague Mind Sports Festival, which runs from December 1 - 4 at the same location, will bring even more value to attendees as well as plenty of variety.

Backgammon, Scrabble, Risk and eSports including League of Legends and Counter-Strike: Global Offensive are already confirmed for the ground-breaking festival, with many more being added over the coming months.

Having started as purely an events company with an inner passion for poker, Living it Loving it Ltd., has moved on from its humble beginnings and is now seen as a serious consultancy and events expert in the world of poker and gaming.

Brannan comments, "We have received a lot of recognition over the years for our personal service and logistical work for tour-focused clients. Travel provision for individual events is an element that we are starting to move away from in order to follow our wider event consultancy plan. We are looking forward to working with others in this space, as collaboration remains a major cornerstone of our business."

Living it Loving it Ltd. is currently consulting for a number of international corporations, casino groups and has worked closely with the likes of the World Poker Tour, WSOP, EPT, GSOP live and the majority of online poker networks over the years, creating leading events and festivals that exceed expectation.  

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